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What Is Streaming

Streaming refers to any media content – live or recorded – delivered to TV's, computers and mobile devices via the internet and played back in real time. Podcasts, webcasts, movies, TV shows and music videos are common forms of streaming content.

In simpler terms, streaming is what happens when consumers watch TV or listen to podcasts on Internet-connected devices. With streaming, the media file being played on the client device is stored remotely, and is transmitted a few seconds at a time over the Internet.

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Why Stream

It’s a convenient, flexible, and personalized way to get instant access to endless entertainment. You use internet-connected apps to watch shows, movies, and more, anytime, anywhere. Some apps charge subscription fees, others are free with ads, and some offer free introductory trials. Depending on what you watch, streaming can be a cost-effective way to access your favorite content.

Cost and convenience cited as the top two reasons people use streaming services. More than half (58.5%) indicate that streaming services are cheaper than cable/satellite and a third say that streaming is more convenient for on-demand programming than cable/satellite services.

Do I Still Need Cable

No you don't! To set up your TV for streaming, you'll need a reliable internet connection, a device to stream on and, most importantly, something good to watch. 

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